Best Practices For SMS Deliverability

SMS Isn’t Email — It’s a Conversation Starter

If you’re used to blasting email campaigns to thousands of inboxes, it’s time to shift gears.

SMS is different.

At EzySMSGateway, we’re all about helping you create real conversations — not mass promotions. Carriers prioritize one-on-one, personal communication. That means they

reward message senders who keep things authentic and human.

And they penalize those who don’t.

🚫 Why You Can’t Treat SMS Like Email

Today’s mobile carriers (and even platforms like Apple and Android) make it incredibly easy for users to mark texts as spam — especially when the message feels overly salesy or robotic.

If your very first impression screams “marketing blast,” you’re not just getting ignored — you’re risking delivery issues, flagged numbers, and blocked messages.

✅ SMS Best Practices for EzySMSGateway Users

Here’s how to get the best results — and protect your sender reputation:

1. 📬 Shift Your Mindset: It’s About Connection, Not Promotion

SMS is your chance to start a real conversation.

Would you send this to a friend? If not, don’t send it to a lead.

Better:

✅ “Hey Jake — had a quick question, got a sec?”

Worse:

❌ “Act now! Get 20% off our latest service!”

It’s better to send 100 thoughtful messages that spark 50 replies than 1,000 generic ones that get ignored (or reported).

2. 🕓 Use Smart Sending: Slow = Safe

Sending too fast = red flag.

Carriers monitor how quickly you’re messaging new contacts. If it looks suspicious, they’ll slow or block your messages.

At EzySMSGateway, we recommend:

🟢 Start with 1 message every 2 minutes

🟢 Gradually build to 1 message per minute

Use our drip delay feature to keep your sending speed in the safe zone.

3. 📶 Unlimited Plan ≠ Unlimited Outreach

Just because your mobile plan says “unlimited texts” doesn’t mean you can contact unlimited new leads daily.

Most carriers have fair usage thresholds — often capping outreach to just a few hundred new contacts per day.

Tip: Keep outreach manageable and high quality. You’ll see better results and stay in the carrier’s good books.

4. 💬 Encourage Replies: Aim for 1:1 Engagement

Carriers love healthy conversations. If all your messages go out with no responses, your number might get flagged.

Start messages with curiosity, not a pitch.

✅ “Hey Sarah, quick question about your business — mind if I ask?”

❌ “Buy now! Exclusive offer ends soon!”

5. 🔄 Rotate Your Message Templates

Copy-pasting the same message over and over? That’s a fast way to the spam folder.

With EzySMSGateway’s Bulk Message GHL Snapshot, you can:

🟢 Rotate greetings and sentence structure

🟢 Personalize with names, locations, and interests

Example:
{Hey|Hi|Hello} Sam, {quick question|just checking in|had something to ask}...

Change your message every 100–150 sends for maximum deliverability.

6. 🔗 Skip the Links in Message #1

Carriers (and customers) are suspicious of links — especially shortened ones like bit.ly or tinyurl.

Pro Tip: Never include a link in your first message.

Build trust first. Send the link after they respond and show interest.

7. 🚫 Avoid “Trigger Words”

Certain phrases are flagged by carriers instantly, especially in unsolicited first-contact messages.

Avoid:
❌ “Free”
❌ “Cash now”
❌ “Click here”
❌ “Exclusive deal”
❌ “Act fast”
❌ “Limited time”
❌ “Buy now”

Instead, be conversational, real, and personal.

8. 🤝 Use Warm Lists + Respect Opt-Outs

SMS works best when it’s used on contacts who know you — or at least know of you.

🟢 Focus on warm leads, past clients, or locally sourced contacts

❌ Never spam scraped data

🟢 Always honor opt-out requests (e.g., “Reply STOP to unsubscribe”)

Personalization is key: The more relevant the message, the better the response.

Final Thought: SMS Is a Superpower — If You Use It Right

At EzySMSGateway, we’re here to help you message smarter, not harder.

If you treat SMS like a conversation instead of a broadcast, you’ll earn more replies, start better relationships, and close more business — one message at a time.